Massachusetts Innovation News & Events

Awesome Boston Launch!

Boston Just Got More Awesome

By Debi Kleiman | MITX

It was a cold, clear, winter day, only a year ago when the seed was planted.

Awesome Boston

A dedicated group of Boston-based community leaders, entrepreneurs, executives, academics and government leaders gathered together at the 2012 World Class Cities Partnership Chatham Forum to think about how to make Greater Boston a better place to live and work, with an eye on innovation and futuristic thinking.

A recurring theme – our Innovation Economy has a PR problem.

There is no Boston story that we all know, that defines us – that tells the world about what makes our scene unique. Perhaps it’s just plain old New England modesty, but it’s holding us back from greatness. We are terrible marketers of Greater Boston’s tech scene. We need to shout loud and proud about our successes, inventions and achievements. In doing so, we will attract more talent to our companies and drive more innovation. This kind of Boston branding will translate into so many other good things for our community.

So today, a small group from that winter offsite a year ago, now loosely organized as the Mass Action unCommittee, is beta launching what we think is at least part of a solution.

awesome-boston_1

AwesomeBoston.org was created to be a place where we could showcase our success stories and dynamic innovation leaders. But we didn’t want to stop there; we wanted to find a way to get these stories and people in front of our #1 asset – the students that call Boston home for four years. If they can meet these folks and hear their stories firsthand, then these students will start to see their own Boston success story and choose to start their careers here.

Awesome Boston Launch from peter andrews // collaboratorium on Vimeo.

AwesomeBoston.org has two parts to fill this need: the Speakers Bureau and the Content Hub. For the Speakers Bureau, we wanted to make our innovation leaders accessible to students. We offer students an easy way to bring local CEOs and exciting entrepreneurs on-campus for business club and interest group events.

The first set of CEOs volunteered without hesitation when we told them the goal. Through the Speakers Bureau, students can invite a leader to campus and create a connection between their on-campus world and our innovation scene. This is a great first step to helping these students find a business network in Boston. As we all know, once you have a network, it’s very hard to leave.

The second part is the Content Hub. There is so much fantastic content created by the many organizations that hold events and meet-ups, with blogs and videos about our home-grown success stories and entrepreneurs. We wanted to aggregate this content, regardless of source, so that it’s easy to see what makes Boston’s innovation scene so very awesome. We have some terrific content already from our partners, but we’d welcome more. Let us know if you’ve got something that fits with the awesomeness at AwesomeBoston.org, as we’d love to include it.

This site is really just one way to meet the goal of shouting louder and prouder, building brand Boston. Relentless storytelling is the answer. We all should be talking more about Boston, why it is a character in all our success stories and why what we have here is so special. Let’s not keep it a secret anymore. We can make it even more Awesome!

Got ideas for AwesomeBoston.org – please let us know by visiting the site. Got comments about why your Boston is awesome? Share them in the section below.

Debi Kleiman - Massachusetts Innovation & Technology Exchange

Debi Kleiman – MITX

Debi Kleiman is President of MITX (Massachusetts Innovation & Technology Exchange); you can reach her on Twitter @drkleiman.

The Mass Action unCommittee includes:

Peter Andrews (Design and Dev for AwesomeBoston.org), Devin Cole, Danielle Duplin, Helena Fruscio, Paul Hlatky, Tito Jackson, Mike Lake, Yoon Lee, Chad O’Connor, Lisa Reilly, Jaime Reynolds, Erica Rife, Ian Sample, Nancy Saucier, and C.A. Webb.

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ABOUT AWESOME BOSTON

AwesomeBoston.org is the destination for success stories in Greater Boston.

Whether it is startups with huge ideas, large companies grown from humble roots, nonprofits making society thrive, thought leaders in academia, or government officials and investors connecting people to vital resources, each of these key pieces of the Boston ecosystem should be better known to each other and to the public. 

Born out of ideas discussed at the Urban Excellence unConference in February 2012, AwesomeBoston.org was created by a group of dedicated business, academic, government and non-profit leaders committed to improving Massachusetts, the Mass Action unCommittee.

The purpose of AwesomeBoston.org is twofold:

1. In an effort to better define Boston’s “story,” the site provides a platform where Boston-area business success stories are told and promoted.

2. AwesomeBoston.org serves as a portal for college and university student groups to gain access to successful Boston-based leaders who have volunteered to speak at on-campus events in an effort to further share and promote the success that can be had by launching and growing a business in Massachusetts.

AwesomeBoston.org makes sure these success stories reach a broader audience so that they can inspire more people to choose Boston for its unparalleled access to opportunity.

unCommittee Members:

WHAT IS AWESOMEBOSTON?

Awesome Boston is a newly launched program that brings the collective “story” of Boston’s innovation economy to the the world around us, showcasing the game-changing business and vibrant start-up culture that drives this great city.
Launched as a collaboration of prominent civic groups and leading citizens, the AwesomeBoston.org portal seeks to engage and inform people around the world about Boston’s unparalleled economic opportunity.
The Awesome Boston initiative takes this message further by bringing successful local C-level execs to our local college campuses to discuss how the Greater Boston ecosystem was an integral part of their success and why it was, and is, a great place to live, work and play after college.
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