Massachusetts Innovation News & Events

2012 MITX Innovation Awards Winners Announced

Celebration of New England’s Impressive Innovation Advancements


The Massachusetts Innovation & Technology Exchange (MITX), the premier organization representing the digital marketing, media and internet technology community, has unveiled the winners of its MITX Innovation Awards.

This ceremony is one of the largest in the region recognizing the innovations powering the future of marketing, and revolutionizing the way we work and play.

Winners were announced at the ceremony in 13 general categories, “Best of Show for Innovative Business,” the PwC Promise Award, and People’s Choice Awards for Class President & Vice President for the model class of 2011, at a sold out ceremony held on June 12th at the Westin Copley Place.

The program, held at the Westin Copley Place, was attended by more than 400 industry professionals.

“The organizations we’re honoring this year are among the best and brightest powering Boston’s innovation economy,” said Debi Kleiman, president of MITX. “They put Massachusetts on the map in a way that our whole community can be proud of, and MITX is thrilled to bring together such an inspiring group.”

The 2012 MITX Innovation Awards Winners Circle:

        Best Bootstrapped Start-Up                                                         Temperature@lert
        Best Business Operations Simplifier                                                aPriori Inc.
        Best Commerce Transformer/Game Changer                                             Catalina Marketing
        Best Consumer Tech that Makes Life Easier                                          True Fit
        Best Contribution to Innovation by a University/College                            Northeastern Entrepreneurs Club & IDEA
        Best Customer Engagement Driver                                                    WordStream, Inc.
        Best "Doing Good" Innovation  Temperature@lert
        Best Mobile App                                                                    Springpad
        Best Mobile Solution                                                               SCVNGR, Inc
        Best Use of Game Mechanics                                                         Practically Green
        Best User Experience                                                               Brass Monkey
        Best Wellness Innovation                                                 
        Most Insightful: Analytics/ Business Intelligence                                  True Fit
        Best of Show                                                                       SavingStar
        PwC Promise Award                                                                  Crashlytics
        PwC Promise Award                                                                  Evertrue
        Investor of the Year                                                               CommonAngels
        People's Choice - Class of 2011 President                                          CardStar
        People's Choice - Class of 2011 Vice President                                     Modiv Media, now Catalina Marketing

Innovation Hall of Fame Inductee: Bill Warner

The 2012 MITX Innovation Awards couldn’t happen without the help of these amazing sponsors. Platinum Sponsors: PwC, TripAdvisor. Event Sponsors: Atom Group, Cassidy Turley FHO, DLA Piper. Media Sponsor: BostInno. Creative Partners: massAV, Metropolis Creative.

For more information about the Innovation Awards, please visit .

About MITX

Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Cambridge, MA. For more information, visit .

SOURCE: The Massachusetts Innovation & Technology Exchange

The Massachusetts Innovation & Technology Exchange

Kate Jurras, 617-871-2155 x204

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